Mentor
This project focused on rebranding Mentor, a fictional TV show centered around guidance, growth, and transformation. The goal was to create a hand-lettered logo that visually reflects the show’s core themes of personal development and mentorship.
Design Challenges:
The challenge was to capture both professionalism and emotional resonance within a single logotype. The design needed to feel structured yet human—appealing to a broad audience while maintaining a distinct, memorable identity.
The challenge was to capture both professionalism and emotional resonance within a single logotype. The design needed to feel structured yet human—appealing to a broad audience while maintaining a distinct, memorable identity.
Solutions:
I explored various hand-lettered concepts, experimenting with type forms that blend precision and personality. The design process involved in-depth research into branding styles that communicate trust, guidance, and creativity. Through iterative sketching and digital refinement, I developed a final logo that balances clarity with expressive character, suitable for on-screen use and promotional materials.
I explored various hand-lettered concepts, experimenting with type forms that blend precision and personality. The design process involved in-depth research into branding styles that communicate trust, guidance, and creativity. Through iterative sketching and digital refinement, I developed a final logo that balances clarity with expressive character, suitable for on-screen use and promotional materials.
Result:
The final identity for Mentor is thoughtful, approachable, and impactful. It captures the spirit of growth and connection, providing a strong foundation for the show’s visual presence while resonating with viewers on an emotional level.
The final identity for Mentor is thoughtful, approachable, and impactful. It captures the spirit of growth and connection, providing a strong foundation for the show’s visual presence while resonating with viewers on an emotional level.
