La Petite Tasse
La Petite Tasse is a boutique café and passion project that blends European elegance with a cozy, welcoming atmosphere. Rooted in the art of slow living, it offers a curated menu of artisanal coffee, freshly baked pastries, and gourmet light bites—all crafted to foster warmth, connection, and everyday joy.
Design Challenges:
The challenge was to capture the charm and refinement of a European café without feeling too formal or distant. The identity needed to reflect both quality and approachability, appealing to a clientele that values design, comfort, and a carefully crafted experience.
The challenge was to capture the charm and refinement of a European café without feeling too formal or distant. The identity needed to reflect both quality and approachability, appealing to a clientele that values design, comfort, and a carefully crafted experience.
Solutions:
I developed a visual identity system that includes a delicate yet confident wordmark, paired with soft, earthy tones and hand-drawn illustrations to enhance the artisanal feel. Subtle patterns and textures inspired by vintage French cafés were used to bring depth and warmth to packaging, signage, and digital content. The brand also features thoughtful details that evoke moments of calm and connection.
I developed a visual identity system that includes a delicate yet confident wordmark, paired with soft, earthy tones and hand-drawn illustrations to enhance the artisanal feel. Subtle patterns and textures inspired by vintage French cafés were used to bring depth and warmth to packaging, signage, and digital content. The brand also features thoughtful details that evoke moments of calm and connection.
Result:
The final identity captures the essence of La Petite Tasse—elegant, inviting, and grounded in quality. Whether experienced through a coffee cup, a storefront sign, or a social media post, the brand delivers a cohesive and emotionally resonant experience rooted in comfort and craftsmanship.
The final identity captures the essence of La Petite Tasse—elegant, inviting, and grounded in quality. Whether experienced through a coffee cup, a storefront sign, or a social media post, the brand delivers a cohesive and emotionally resonant experience rooted in comfort and craftsmanship.
