Michael Jordan
This project explores the creative potential of grid systems through a concept centered around a basketball icon’s most legendary Nike sneakers. The goal was to use structure and layout to celebrate the design and legacy of each shoe.
Design Challenges:
The challenge was to balance a clean, structured grid with bold, expressive visuals that reflect the energy of both the player and the sneakers. It needed to feel organized without losing excitement or visual impact.
The challenge was to balance a clean, structured grid with bold, expressive visuals that reflect the energy of both the player and the sneakers. It needed to feel organized without losing excitement or visual impact.
Solutions:
I conducted in-depth research on the athlete’s career and most influential Nike sneaker releases, then translated that into detailed sketches and layout studies. Using Adobe Illustrator and InDesign, I created a dynamic composition that layered images, text, and color within a modular grid system—achieving clarity, rhythm, and visual storytelling.
I conducted in-depth research on the athlete’s career and most influential Nike sneaker releases, then translated that into detailed sketches and layout studies. Using Adobe Illustrator and InDesign, I created a dynamic composition that layered images, text, and color within a modular grid system—achieving clarity, rhythm, and visual storytelling.
Result:
The final layout is bold, balanced, and engaging. It not only showcases the sneakers but also tells a story about legacy, performance, and design innovation—demonstrating how grid systems can enhance both structure and creativity.
The final layout is bold, balanced, and engaging. It not only showcases the sneakers but also tells a story about legacy, performance, and design innovation—demonstrating how grid systems can enhance both structure and creativity.
