Urban Harvest Bistro
Urban Harvest Bistro is a West African-inspired restaurant concept rooted in the vibrant flavors and traditions of Senegalese cuisine, brought to life through a modern and sophisticated visual identity. For this project, I developed a full brand system—from logo design and color palette to typography, iconography, and brand applications.
Design Challenges:
One of the main challenges was blending traditional African visual elements with a clean, contemporary aesthetic that would appeal to a broader audience unfamiliar with Senegalese culture. I also needed to ensure the brand felt premium but still welcoming and authentic, avoiding clichés or overly ornamental graphics.
One of the main challenges was blending traditional African visual elements with a clean, contemporary aesthetic that would appeal to a broader audience unfamiliar with Senegalese culture. I also needed to ensure the brand felt premium but still welcoming and authentic, avoiding clichés or overly ornamental graphics.
Solutions:
I created a custom wordmark paired with a distinctive cooking pot and house icon that symbolizes warmth, hospitality, and home-cooked flavor—core values in Senegalese culture. The color palette includes rich, earthy tones inspired by West African spices and natural landscapes, balanced by soft neutrals for a clean, modern feel. I introduced a set of patterns and textures derived from African textiles to use subtly across packaging, menus, and digital platforms without overwhelming the brand.
I created a custom wordmark paired with a distinctive cooking pot and house icon that symbolizes warmth, hospitality, and home-cooked flavor—core values in Senegalese culture. The color palette includes rich, earthy tones inspired by West African spices and natural landscapes, balanced by soft neutrals for a clean, modern feel. I introduced a set of patterns and textures derived from African textiles to use subtly across packaging, menus, and digital platforms without overwhelming the brand.
Result:
The final identity system captures the spirit of Senegal while positioning Urban Harvest Bistro as a refined, approachable dining destination. It allows for flexibility across formats, from social media to signage, all while maintaining a cohesive and culturally respectful visual language.
The final identity system captures the spirit of Senegal while positioning Urban Harvest Bistro as a refined, approachable dining destination. It allows for flexibility across formats, from social media to signage, all while maintaining a cohesive and culturally respectful visual language.
