Adja Hair Braiding
Adja Hair Braiding is a 20-year-old African hair braiding business with deep cultural roots and a loyal client base. The goal of this rebrand was to honor its rich heritage while refreshing its visual identity to attract a younger, modern audience.
Design Challenges:
The challenge was to evolve the brand without losing its authenticity or legacy. It needed to feel both timeless and updated—celebrating traditional African artistry while introducing a sleek, contemporary edge that would resonate across print and digital platforms.
The challenge was to evolve the brand without losing its authenticity or legacy. It needed to feel both timeless and updated—celebrating traditional African artistry while introducing a sleek, contemporary edge that would resonate across print and digital platforms.
Solutions:
I led the rebranding process by designing a custom logo that draws inspiration from African patterns and hair braid motifs, reimagined with a clean, minimalist structure. The updated color palette features warm, earthy tones that evoke tradition, paired with vibrant accents for a fresh, modern feel. Supporting visuals, such as icons and social templates, were created to ensure consistency across signage, packaging, and social media.
I led the rebranding process by designing a custom logo that draws inspiration from African patterns and hair braid motifs, reimagined with a clean, minimalist structure. The updated color palette features warm, earthy tones that evoke tradition, paired with vibrant accents for a fresh, modern feel. Supporting visuals, such as icons and social templates, were created to ensure consistency across signage, packaging, and social media.
Result:
The new identity system for Adja Hair Braiding bridges the gap between tradition and trend, reinforcing the brand’s legacy while positioning it confidently for the future. The cohesive visuals help communicate professionalism, creativity, and cultural pride across every client touchpoint.
The new identity system for Adja Hair Braiding bridges the gap between tradition and trend, reinforcing the brand’s legacy while positioning it confidently for the future. The cohesive visuals help communicate professionalism, creativity, and cultural pride across every client touchpoint.
