Black Connect
Black Connect is a mobile platform created to connect users with Black-owned businesses and entrepreneurs across the U.S. The project focused on building a complete brand identity, including a custom logo, vibrant color palette, and a seamless user interface that fosters connection and discovery.
Design Challenges:
The biggest challenge was creating a brand that felt both modern and rooted in culture—professional enough for entrepreneurs but approachable for everyday users. It also had to support a high volume of content without losing visual clarity or consistency.
The biggest challenge was creating a brand that felt both modern and rooted in culture—professional enough for entrepreneurs but approachable for everyday users. It also had to support a high volume of content without losing visual clarity or consistency.
Solutions:
I developed a flexible visual system anchored by a bold custom logo and a bright, energetic color palette designed to stand out in both digital and print environments.
A clean and intuitive interface was designed with over 85 unique screens, prioritizing usability and clarity. I also created a full set of brand guidelines and promotional assets to maintain consistency across social media, presentations, and the app itself.
I developed a flexible visual system anchored by a bold custom logo and a bright, energetic color palette designed to stand out in both digital and print environments.
A clean and intuitive interface was designed with over 85 unique screens, prioritizing usability and clarity. I also created a full set of brand guidelines and promotional assets to maintain consistency across social media, presentations, and the app itself.
Result:
The final identity system captures the spirit of empowerment and community while positioning Black Connect as a trusted, user-friendly platform. The design supports both everyday discovery and long-term brand growth, all while staying true to its mission of uplifting Black-owned businesses nationwide.
The final identity system captures the spirit of empowerment and community while positioning Black Connect as a trusted, user-friendly platform. The design supports both everyday discovery and long-term brand growth, all while staying true to its mission of uplifting Black-owned businesses nationwide.
Click through the prototype to explore the onboarding experience of the Black Connect app. Use the arrows below the phone mockup to navigate each screen. This walkthrough highlights how users are introduced to the platform, its mission, and how it supports business growth, networking, and community empowerment.
