Personal Brand Identity
Through a strategic rebranding process, I developed a visual identity that reflects my values, creative strength, and professional direction as a designer. The goal was to craft a personal brand that feels bold, intentional, and authentic.
Design Challenges:
The challenge was to create a logo that felt personal yet professional—something that could stand alone as a symbol but also work cohesively with my full name across different platforms. It needed to represent who I am creatively while maintaining versatility for future use.
The challenge was to create a logo that felt personal yet professional—something that could stand alone as a symbol but also work cohesively with my full name across different platforms. It needed to represent who I am creatively while maintaining versatility for future use.
Solutions:
I introduced a custom logo mark: a stylized lion head that embodies power, leadership, and confidence—traits I strive to bring into every design project. The logo is paired with a clean, modern wordmark of my name, creating a strong visual balance. This identity system was built to work across a wide range of applications, from portfolio and résumé materials to social media and merchandise.
I introduced a custom logo mark: a stylized lion head that embodies power, leadership, and confidence—traits I strive to bring into every design project. The logo is paired with a clean, modern wordmark of my name, creating a strong visual balance. This identity system was built to work across a wide range of applications, from portfolio and résumé materials to social media and merchandise.
Result:
The final brand identity is bold, professional, and personal. It communicates my creative vision and establishes a strong visual presence that’s both versatile and memorable—reflecting the mindset and values I bring to every project.
The final brand identity is bold, professional, and personal. It communicates my creative vision and establishes a strong visual presence that’s both versatile and memorable—reflecting the mindset and values I bring to every project.
