Soleil Rouge
Soleil Rouge is a premium wine brand that embodies the elegance and tradition of French winemaking with a refined, modern touch. This project focused on crafting a sophisticated visual identity that reflects the brand’s luxurious character and timeless appeal.
Design Challenges:
The main challenge was to design a brand that felt high-end without being overly traditional or predictable. It needed to stand out on the shelf while still aligning with the expectations of a premium wine audience.
The main challenge was to design a brand that felt high-end without being overly traditional or predictable. It needed to stand out on the shelf while still aligning with the expectations of a premium wine audience.
Solutions:
I developed a minimalist yet elegant logo inspired by the name “Soleil Rouge” (Red Sun), paired with a rich, curated color palette and refined packaging design. Textured paper materials, foil stamping, and subtle embossing were introduced to enhance the tactile and visual quality of the product. Every design element—from label layout to bottle presentation—was considered to elevate the unboxing and shelf presence.
I developed a minimalist yet elegant logo inspired by the name “Soleil Rouge” (Red Sun), paired with a rich, curated color palette and refined packaging design. Textured paper materials, foil stamping, and subtle embossing were introduced to enhance the tactile and visual quality of the product. Every design element—from label layout to bottle presentation—was considered to elevate the unboxing and shelf presence.
Result:
The final identity brings together heritage and modernity, giving Soleil Rouge a distinctive presence in the luxury wine market. The brand system captures the warmth and richness of French winemaking while delivering a visually polished and premium experience across all touchpoints.
The final identity brings together heritage and modernity, giving Soleil Rouge a distinctive presence in the luxury wine market. The brand system captures the warmth and richness of French winemaking while delivering a visually polished and premium experience across all touchpoints.
